360 Degree Customer View for Revenue Growth
At Azstrel, we leverage Big Data Solutions to capture, maintain and effectively manage customer data from all touch points to enable personalised multi-channel engagement.
In todays hypercompetitive world, most companies recognize the value of attracting new customers and expanding relationships with existing customers. This requires having a 360 degree view of customer where knowledge about the customer and every interaction is easily accessible, whenever and wherever required. Although consumer-centric companies such as retailers or banking possess large volumes of data that can prove to be a rich source of consumer intelligence, they fail to derive insights from such data. Moreover, most organizations take a slightly myopic view towards customer data by relying only on the customer data available in enterprise systems such as CRM, ERP, and Financial systems.
At Azstrel we believe that although such data from enterprise systems is useful, you can get a true 360 degree view of customer by making use of the several formal or informal interactions customers have with your company. This information can prove to be a rich source of data regarding their preferences, likes, dislikes, pereptions, and concerns. By following the approach detailed below, we enable a single view of customer to deliver enhanced customer experience:
- Consolidation and storage of structured and unstructured customer data from a number of internal and external data sources such as enterprise applications, loyalty programs, social media, web clickstreams, etc. on a Big Data platform
- Cleaning data for data quality issues and developing linkages between data from multiple data sources to create a single, unified record of the customer
- Leveraging a Big Data Platform and Cloud scale to manage the vast volumes of data and analytics tools to analyze the customer interactions
- Building a complete customer profile based on the myriad of interactions and continuous updation of the profile based on new interactions
Customer-Centric Big Data Solutions
The explosion of new channels means that customers can now interact with your product and brand in new ways, comment on your products and service, and influence buying decisions of others. By leveraging the rich data from customer interactions and their feedback, organizations can improve customer engagement and gain a competitive advantage.
Azstrel provides Big Data Solutions for achieving a single view of customer by combining data, irrespective of the formats, from all customer interactions including calls, emails, chat logs, website interactions, social media, and marketing automation data. By gaining a single view of customer, we help organizations execute highly targeted marketing campaigns to attract new customers or increase upsell and cross sell opportunities with existing customers, enrich the customer experience to improve loyalty, and improve account management practices to grow your share of customers wallet. We deliver the following outcomes with our solutions:
- Ensure complete customer view
- Optimize IT investments
- Reduce implementation times
Our Enterprise CRM Strategy Solutions comprise four strategy solutions:
- Channel Strategy and Design
- Customer Retention
- New Customer Acquisition
- Organization Design and Transformation